A mentor of mine once said this and I hold it in my heart:
“To design is much more than simply to assemble, to order, or even to edit;
it is to add value and meaning, to illuminate, to simplify,
to clarify, to modify, to dignify, to dramatize, to persuade, and even amuse.”
Paul Rand, Professor of Design, Yale University
Paul, also an author, had the best three-letter clients in the business (IBM, ABC, UPS). R.I.P.
“To design is much more than simply to assemble, to order, or even to edit;
it is to add value and meaning, to illuminate, to simplify,
to clarify, to modify, to dignify, to dramatize, to persuade, and even amuse.”
Paul Rand, Professor of Design, Yale University
Paul, also an author, had the best three-letter clients in the business (IBM, ABC, UPS). R.I.P.
