WHAT IT ISL.O.G.O., as a program, is a short engagement that audits your brand’s main touchpoints, unifies the visual and verbal style, and develops a brand guidelines PDF so staff and outside suppliers will stay on-brand moving into the future.
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WHAT IT SOLVES--Scattered imagery across web, social, proposals, collateral, pitch decks, etc
--Inconsistent versions of logos, typography, colors, and taglines --Messy messaging that leaves customers confused and in limbo |
WHAT YOU GET—Consistency Audit
(top 10 touchpoints) —Unified Visual System (logo lockups, color, type, spacing, do/don’t, etc) —Messaging Mini-Map (3 core messages + CTA) —Templates for any item (proposals, one-pagers, etc, if you need them) —Brand Guidelines PDF (guidelines to keep your brand on track) |