“To design is much more than simply to assemble, to order, or even to edit;
it is to add value and meaning, to illuminate, to simplify,
to clarify, to modify, to dignify, to dramatize, to persuade, and even amuse.”
Paul Rand, Professor of Design, Yale University
Paul was also an author and had the best three-letter clients in the business (IBM, ABC, UPS) among many others. R.I.P.
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Paul’s quote can be applied to all aspects of a developing or existing company:
position, brand, content, you name it. And...it’s a great way to live one’s life.
